Blogging is a complex phenomenon that is hard to define. The more a blog is visible, the more it is capable to attract advertising and consequently to monetize the authors‟ effort in keeping it alive and appealing. Therefore a blog can be considered as a minimalist organization, a way of doing...

Narrative Identity Work (NIW) is a crucial activity to garner support for and develop new projects. Entrepreneurs can use NIW as a communication device to “connect” their projects with relevant external audiences, but they need to be able to strike a balance between legitimacy and...

Purpose – The case introduces the evolution and diversification of the Ceretto family business from the production and distribution of their own wines to the opening of two restaurants and the promotion of cultural and artistic projects. The case provides specific details about how strategic...