Osano, Hezron Mogaka - In: Journal of Innovation and Entrepreneurship 8 (2019) 1, pp. 1-31
business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation … globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan … global market strategy variables considered include the following: market strategy incorporating: global advertising and …