Persistence in self-employment is crucial for entrepreneurial activities to generate long-term economic benefits. Consequently, this research examined the commitment of the self-employed towards their business as an important determinant of persistence. However, this research treats the...

Objective: This study seeks to investigate the influence of social identity theory (Darwinian, missionary and communitarian) on nascent entrepreneurial behaviour with the indirect effect of entrepreneurial self-efficacy. Research Design & Method: The authors collected data using...