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Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...
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(Bocconi) -- Protecting IP / Peter Hiscocks (Cambridge) -- Alternative routes to entrepreneurship -- Entrepreneurship through … -- Entrepreneurship through acquisition (2): "searchers" / Timothy Bovard (INSEAD) -- Restructuring and turnaround / Benoit Leleux (IMD … support for entrepreneurship in Europe -- Typical business angel term sheet clauses -- Measuring and managing impact -- Index …
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