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This study examines the structure of entrepreneurial stories in pursuit of mobilizing resources from crowds. Based on a comparative analysis of Kickstarter crowdfunding campaigns, we examine in particular how, across different project types, project histories and potential futures are framed and...
Persistent link: https://www.econbiz.de/10012969496
Entrepreneurs increasingly tap into both spatial and digital resource environments to mobilize critical resources in support of new ventures. Yet we know surprisingly little about how entrepreneurs make joint use of these environments. Linking the recent debate on spatial and digital affordances...
Persistent link: https://www.econbiz.de/10013290721
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