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The study examines the effect of corporate entrepreneurship (CE) as measured by innova-tion, risk taking, proactiveness … account for 56% variation in service firm's performance (Adj R-squared =0.5604). The findings further suggest that innovation … enhance non-financial performance, service firm managers should focus on innovation, risk taking, corporate venturing and …
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within sustainability innovation processes. In the second part, this conceptual framework is applied to the context of …
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