pt. 1. The financial community's perspective on the role of private equity -- pt. 2. The entrepreneur's perspective on the role of private equity -- pt. 3. Private equity and the role of public policy in Europe.

VC tells the riveting story of how the venture capital industry arose from the United States' long-running orientation toward entrepreneurship. From nineteenth-century whaling to the multitude of firms pursuing entrepreneurial finance today, venture capital has been driven by the pull of...

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...