Fundamental innovations are needed in order to achieve sustainable development. The actors who implement sustainability innovations are called sustainability entrepreneurs. In the first part of this paper, a conceptual framework for sustainability entrepreneurship is developed. It is suggested...

This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework provides a reference for managers to introduce ecopreneurship. Five basic positions are distinguished according to the degree of environmental orientation of a...

This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business,...

Die in den letzten Jahren zum Thema nachhaltiges Wirtschaften im Handwerk durchgeführten Modellprojekte mit kleinen und mittleren Unternehmen (KMU) haben bislang nicht zu einer breiten Anwendung von Instrumenten geführt, die Nachhaltigkeitsaspekte systematisch in die Unternehmensführung...