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Business Owners’ Preferences in Marketing Practices and Their Impact on Firm Performance

Ghouri, Arsalan Mujahid; Saleem, Faisal; Malik, Abdul - 2016

This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about the owners of restaurant and catering businesses marketing practices. This study showed their mindset about the marketing practices. The findings suggest that owners of restaurants and...

Persistent link: https://www.econbiz.de/10014040726

Employer Brand Building for Start-Ups : Which Job Attributes Do Employees Value Most?

Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - 2012

Although attracting talented personnel is one of the biggest challenges for start-ups, little is known about how nascent ventures can successfully build an employer brand. This study investigates which distinctive job attributes start-ups can use for their employer branding. We identify the...

Persistent link: https://www.econbiz.de/10014044216

Entrepreneurial Branding - Relevant to B-to-B Service Ventures?

Sohn, Anja; Freiling, Jörg - 2009

The importance of branding in the context of new venture creation – especially as for B-to-B service ventures – is not undisputed and in particular under-researched. In the face of the research gap and the rather early stage of research, a conceptual investigation into the role of branding...

Persistent link: https://www.econbiz.de/10014205847

Emotion and Bounded Rationality in Entrepreneurial Decision Making : An Interdisciplinary Approach

Horide, Ichirou - 2006

This paper examines the decision making process of an entrepreneur in innovative marketing, and makes clear that emotions are critical factors in decision making at the entrepreneurial top management level. Over the past few decades, a considerable number of researches have been made on...

Persistent link: https://www.econbiz.de/10014076081

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

Jain, Vijay; Kumar, Dr. Pankaj; Dube, Praveen - 2021

Although India has made great strides in economic growth but despite that there exist huge inequality gap in society and people are still devoid of basic amenities. The benefits of growth post liberalization has been only limited to rich and middle class in India. Over 60% of the Indian...

Persistent link: https://www.econbiz.de/10014103005

Entrepreneurship Implications on Marketing Function

Isachi, Silvia - 2017

In the current context of globalization, entrepreneurship appears as a factor able to address economic and social challenges, contributing to a greater extent to the consolidation of a knowledge-based economy. In these circumstances, entrepreneurship can be seen as a factor of economic growth,...

Persistent link: https://www.econbiz.de/10012966754

Process Approach to Academic Entrepreneurship : Evidence from the Globe

Fini, Riccardo - 2017

Academic entrepreneurship is a hot topic that is drawing increasing attention from policymakers, university administrators, and the scientists who engage in it. By adopting a process view of academic entrepreneurship, in this book, we aim to contribute to the conversation on how to effectively...

Persistent link: https://www.econbiz.de/10012970741

The Small Businesses’ Responsible Entrepreneurship and Their Stakeholder Engagement Through Digital Media

Camilleri, Mark Anthony - 2018

This research explored the small and medium-sized enterprises (SMEs) owner-managers' attitudes toward digital media and … perceiving the usefulness of digital media to engage with marketplace stakeholders. Whilst, a stepwise regression analysis … usefulness of digital media for communication purposes. The results also revealed that young owner-managers from the larger …

Persistent link: https://www.econbiz.de/10012912826

Entrepreneur Endorser

Chopra, Komal - 2006

not resorted to any film stars or sportsperson and yet had success. The paper would conclude by discussing the strategy …

Persistent link: https://www.econbiz.de/10014027747

On the Succession of Marketing Entrepreneurship in the House of Mitsui

Horide, Ichirou - 2015

In the early 17th century, the Mitsui brothers began business in Tokyo. After a lapse of several years, they split up into three families. Among them, only the House of Mitsui had conducted business until the end of the World War II for 272 years and the other two families disappeared from...

Persistent link: https://www.econbiz.de/10014029641