This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...

It is a key factor for entrepreneurial success to identify and to assess potential partners. The authors discuss traditional methods of evaluating cooperation relationships and cooperation partners and develop an integrative tool to assist with partner evaluation. Evaluations can tie in with the...