-entrepreneurs are increasingly looking for new forms of activity during crisis. The Artistry-Creativity-Entrepreneurship Matrix which … personality with underlining of creativity; 2) business looking for new types of customers and/or wanting to understand more … entrepreneurs. Distinction between artistry and creativity is marked here clearly. The application of the theory of aesthetics from …

This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial … hypothesis is that a typical entrepreneurial process carries with its “creativity-enabling elements”. In a normal situation …, businesses focus on optimizing their resources for commercial gains, thus perceptions about values of entrepreneurial creativity …

The primary objective of this study focuses on perceived values of entrepreneurship and creativity in business … 'creativity-enabling elements.' In a normal situation, when businesses focus more on optimizing their resources for commercial … gains, perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times and harsh …