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The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
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The art of entrepreneurial market creation
Lehman, Kim; Fillis, Ian Ronald; Miles, Morgan P. - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
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Entrepreneurial marketing : between entrepreneurial personality traits and business performance
Sarwoko, Endi; Nurfarida, Iva Nurdiana - In: Entrepreneurial business and economics review : EBER 9 (2021) 2, pp. 105-118
Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
Persistent link: https://www.econbiz.de/10012520018
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Entrepreneurial marketing in online businesses : the case of ethics minority entrepreneurs in the UK
Anwar, Muhammad Naveed; Daniel, Elizabeth - In: Qualitative market research : an international journal 19 (2016) 3, pp. 310-338
Persistent link: https://www.econbiz.de/10011598488
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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
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Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
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Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups
Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954
104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate …
Persistent link: https://www.econbiz.de/10011824805
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Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
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Entrepreneurial marketing mindset : what entrepreneurs should know?
Sadiku-Dushi, Nora; Ramadani, Veland - In: Organizational mindset of entrepreneurship : exploring …, (pp. 181-210). 2020
Persistent link: https://www.econbiz.de/10012198583