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Situational dimensions and decision criteria in industrial buying : theoretical and empirical analysis
Möller, K. E. Kristian
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 163-207
Persistent link: https://www.econbiz.de/10001089419
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Situational dimensions and decision criteria in industrial buying : theoretical and empirical analysis
Möller, K. E. Kristian
;
Laaksonen, Martti
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1984
Persistent link: https://www.econbiz.de/10002504852
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