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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa; Mehta, Amisha; Goodlich, Hayley - In: Journal of marketing communications 29 (2023) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
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Conflicting objectives in decisions
Bell, David E. (ed.); Keeney, Ralph L. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000001265
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AUSI expected utility : an anticipated utility theory of relative disappointment aversion
Grant, Simon - 1994
Persistent link: https://www.econbiz.de/10000895679
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Case-based decision support
Angehrn, Albert A.; Dutta, Soumitra - 1994 - Rev. version of 93/16/TM
Persistent link: https://www.econbiz.de/10000897065
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Using case-based reasoning for supporting decision processes
Dutta, Soumitra - 1994
Persistent link: https://www.econbiz.de/10000897518
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Decision making under uncertainty : a theory of satisficing behavior
Kelles, Gerard J. - 1993
Persistent link: https://www.econbiz.de/10000856698
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AUSI expected utility : an anticipated utility theory of relative disappointment aversion
Grant, Simon; Kajii, Atsushi - 1993
Persistent link: https://www.econbiz.de/10000856761