Part 1: What is so great about phenomenology? -- Chapter 1: Phenomenology is a voracious discipline -- Chapter 2: The method of eidetic intuition -- Chapter 3: “Bracketing” our prejudices -- Chapter 4: The difference between “sensations” and “perceptions” -- Chapter 5: What is the...

"Conventional wisdom--and business school curricula--teaches us that making trade-offs is inevitable when it comes to hard choices. But sometimes, accepting the obvious trade-off just isn't good enough: the choices in front of us don't get us what we need. In those cases, rather than choosing...