Preface. 1. Macroeconomic Uncertainty in a Corporate Perspective. 2. Concepts of Macroeconomic Risk and Exposure. 3. Traditional Approaches to Measuring Macroeconomic Exposure. 4. Measuring Macroeconomic Impact on the Firm - a Comprehensive Approach. 5. Measuring Macroeconomic Exposure - The...

"With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with...