This paper challenges the increasingly common view that the findings of behavioural economics constitute a fourth type of market failure. The market failure framework elevates the standard competitive market model to the status of an ideal. It provides us with tools to identify departures from...

This paper argues that telecommunications markets present the consumer with a decision-making environment that is particularly likely to be prone to established biases in consumer decision-making. The analysis identifies four properties of telecommunications markets, which in combination are...

Encouraging consumers to seek out and switch to lower-rate mortgages is important both for the individual consumer's finances and for functioning competitive markets, but switching rates are low. We conducted an experiment with mortgage-holders to test whether official advice on how to select...

This paper investigates whether exposure to explanatory diagrams can affect a major financial decision. In a controlled experiment, participants were given pension benefit statements with or without one or two diagrams, before answering incentivised questions that measured recall, comprehension...

A Personal Contract Purchase (PCP) plan is an innovative, complex and increasingly popular form of car finance. Consumers pay a deposit and monthly payments, but instead of paying off the total value of the car, they pay off the depreciation over a specified term. We used an experiment to...

The market of private health insurance is characterised by high level of consumer inertia. Low consumer activity is probably linked to product complexity, abundance of choice options and low consumer understanding. These factors may overwhelm consumers and reduce willingness to engage with the...