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Models of Sequential Evaluation in Best-Worst Choice Tasks

Dyachenko, Tatiana L. - 2015

We examine the nature of best-worst data for modeling consumer preferences and predicting their choices. We show that, contrary to the assumption of widely used models, the best and worst responses do not originate from the same data-generating process. We propose a sequential evaluation model...

Persistent link: https://www.econbiz.de/10013036853

New Product Team Decision-Making : Regulatory Focus Effects on Number, Type and Timing Decisions

Spanjol, Jelena; Tam, Leona; Qualls, William J.; … - 2014

Company executives rely on new product development teams to carry out their directives and make decisions according to management’s goals and objectives. However, new product team members bring their own motivational perspectives to strategic decisions. This research examines how individual...

Persistent link: https://www.econbiz.de/10014198604

Meta-Cognitive Experiences in Consumer Judgment and Decision Making

Schwarz, Norbert - 2009

Human reasoning is accompanied by meta-cognitive experiences, most notably the ease or difficulty of recall and thought generation and the fluency with which new information can be processed. These experiences are informative in their own right. They can serve as a basis of judgment in addition...

Persistent link: https://www.econbiz.de/10014072191

Extremeness Aversion and Attribute-Balance Effects in Choice

Chernev, Alexander - 2022

Consumers often make decisions based on the extremeness of choice alternatives. Prior research has argued that extremeness aversion is a function of the relational properties of choice alternatives and that the middle option, defined such that its attribute values are between the values of the...

Persistent link: https://www.econbiz.de/10013306007

Self-serving behavior in price-quality competition : conference paper

Bertini, Marco; Halbheer, Daniel; Koenigsberg, Oded - 2013

blaming failure on the aggressive price of a competitor's offering. These distorted attributions stem from the idea that … product quality better serves the manager's motivation for self-enhancement and self-presentation than price: product quality … this phenomenon, and develop a model of price-quality competition that incorporates the empirical findings. In particular …

Persistent link: https://www.econbiz.de/10010341101

Use of Heuristic Decision Rules in Complex Financial Products

López Sánchez, Francisco - 2012

Since D. Kahneman y A. Tversky came up in the 70s with the Prospect Theory describing the use of heuristic rules for taking decisions, these have been studied exhaustively in psychology and economics, although, less generously in the consumer behavior perspective. This research provides...

Persistent link: https://www.econbiz.de/10013098230

A Schema Based Explanation of Consumer Decision-Making

Schimmel, Kurt - 2009

This paper introduces Image Theory to the consumer choice literature. Image theory is a non-normative theory of organizational and individual decision-making. Image theory contends that decisions are made in a two-stage process based on congruence with schematic structures called images. There...

Persistent link: https://www.econbiz.de/10013156375

Exploring Consumer Decision-Making Processes Regarding the Adoption of Mobile Payments : A Qualitative Study

Bhimasta, Agoeng - 2017

included an experiment to the research design. A total of six young people were voluntarily participated in the study. Our …

Persistent link: https://www.econbiz.de/10012951029

Measurement of Relation between Consumer Decision Making Styles and Voluntary Simplicity Life Style

Başak, Burçak - 2017

. Brand orientation,3. Novelty-fashion orientation,4. Entertainment-pleasure orientation,5. Price-value orientation,6 … results of the analysis it was seen that perfectionist-high quality orientation, price-value orientation and avoiding shopping …

Persistent link: https://www.econbiz.de/10012952820

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions : The Role of the Personal versus the Community Network

Ameri, Mina - 2018

We quantify the effects of others' adoptions and word-of-mouth (volume and valence) on consumers' product adoption decisions. We differentiate between the effects of word-of-mouth and observed adoptions from friends ("personal network") and the effects of word-of-mouth and observed adoptions...

Persistent link: https://www.econbiz.de/10012935976

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