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Entscheidung
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Sarin, Rakesh
11
Sarin, Rakesh K.
5
Currim, Imran S.
4
Dyer, James S.
3
Baucells, Manel
2
Becker, João Luiz
2
Mintz, Ofer
2
Andrews, Rick L.
1
Currim, Imram S.
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Gilbride, Timothy J.
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Keller, L. R.
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
6
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of risk and uncertainty : JRU
2
EURO Journal on decision processes
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
European journal of operational research : EJOR
1
Journal of economic behavior & organization : JEBO
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Journal of marketing
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Operations research
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Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management
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ECONIS (ZBW)
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Prospect versus utility
Currim, Imran S.
- In:
Management science : journal of the Institute for …
35
(
1989
)
1
,
pp. 22-41
Persistent link: https://www.econbiz.de/10001066768
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2
Multi-stage purchase decision models : accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
Andrews, Rick L.
;
Currim, Imran S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003885204
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3
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
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4
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
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5
Ambiguity and decision modeling : a preference-based approach
Sarin, Rakesh
- In:
Journal of risk and uncertainty : JRU
5
(
1992
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10001135068
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6
Decision analysis using lottery-dependent utility
Becker, João Luiz
- In:
Journal of risk and uncertainty : JRU
2
(
1989
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10001098310
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7
Ranking with partial information : a method and an application
Kirkwood, Craig W.
- In:
Operations research
33
(
1985
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10001019548
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8
Risk-value models
Sarin, Rakesh
- In:
European journal of operational research : EJOR
70
(
1993
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10001146594
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9
Multicriteria decision making : an expository survey
Dyer, James S.
-
1978
Persistent link: https://www.econbiz.de/10000668098
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10
The myopic property in decision models
Baucells, Manel
;
Sarin, Rakesh
- In:
Decision analysis : a journal of the Institute for …
16
(
2019
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10012025130
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