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Brand permission : a conceptual and managerial framework
Meyvis, Tom; Dhar, Ravi - In: Handbook on brand and experience management, (pp. 18-34). 2008
Persistent link: https://www.econbiz.de/10003788967
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Bridging the gap between joint and individual decisions : deconstructing preferences in relationships
Gorlin, Margarita; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 320-323
Persistent link: https://www.econbiz.de/10009580760
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Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Jiang, Zixi; Xu, Jing; Gorlin, Margaret; Dhar, Ravi - In: Journal of marketing research 58 (2021) 5, pp. 908-924
Persistent link: https://www.econbiz.de/10012662068
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Refining the dual-process theory of preference construction : a reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Dhar, Ravi; Gorlin, Margarita - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 564-568
Persistent link: https://www.econbiz.de/10010210139
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What should we expect from a dual-process theory of preference construction in choice?
Gawronski, Bertram - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 556-560
Persistent link: https://www.econbiz.de/10010210144
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Refining the dual-system theory of choice
Martin, Justin W.; Sloman, Steven A. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 552-555
Persistent link: https://www.econbiz.de/10010210148
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A dual-system framework to understand preference construction processes in choice
Dhar, Ravi; Gorlin, Margarita - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 528-542
Persistent link: https://www.econbiz.de/10010210152