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Entscheidung
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
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English
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Sternthal, Brian
3
Bonezzi, Andrea
2
Cole, Catherine A.
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Lee, Michelle P.
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Yoon, Carolyn
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Brendl, C. Miguel
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Cerf, Moran
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Goldberg, Marvin E.
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Hasher, Lynn
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Jiewen Hong
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Biometrics and neuroscience research in business and management : advances and applications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)
Cerf, Moran
;
Brendl, C. Miguel
- In:
Biometrics and neuroscience research in business and …
,
(pp. 37-82)
.
2024
Persistent link: https://www.econbiz.de/10014560319
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2
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
3
An integration of perspectives on aging and consumer decision making
Cole, Catherine A.
;
Lee, Michelle P.
;
Yoon, Carolyn
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
Saved in:
4
Consumer decision making and aging : a commentary
Sternthal, Brian
;
Bonezzi, Andrea
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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