seeks to aid the decision-making of companies to choose whether or not to launch a potential innovation project. This …

of users in NPD depends on the ability of decision-makers to act as boundary spanners. There is a cognitive distance … between NPD decision-makers and users. The larger this distance is, the more novel information is contained in user inputs …. True open innovation requires that these cognitive distant inputs are treated in NPD. We find that decision-maker openness …