Der vorliegende Beitrag untersucht die Konstrukte Einstellung und Vertrauen im Kontext eines Lebensmittelzwischenfalls (Dioxin), um diejenigen Einstellungs- und Vertrauenskomponenten zu identifizieren, die die Kaufentscheidung signifikant beeinflussen. Eine erweiterte Version des Modells von...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout