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Purpose: Due to increasing supply chain complexity, the supply chain uncertainty has become an imperative issue, which hinders the development of modern logistics and supply chain management. The paper attempts to conceptualize reverse logistics uncertainty from supply chain uncertainty...
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to call for an exploration of more refined utility models that incorporate heterogeneous risk preferences through … elements such as risk aversion, loss aversion, and ambiguity aversion. To address this call, this manuscript assesses each of … these risk preference elements by empirically deriving WTP distributions from two interlinked studies. To provide …
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