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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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A reexamination of the impact of decision conflict on choice deferral
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2691-2712
Persistent link: https://www.econbiz.de/10014305435