Publisher's description: ``Describes basic concepts of rational decision making and decision analysis to the reader -- offers insights that help to systematically analyze decision making problems in professional and private life and helps the reader to come up with a problem solution based on a...

This dissertation comprises of three independent essays which introduce novel psychologically inspired process models and examine their implications for individual, collective or market behavior. The first essay studies multi-attribute choice as a guided process of search. It puts forward a...

Purpose: The purpose of this article is to explore the ability of a novel psychological theory of how people make decisions, narrative‐based decision theory, to help explain people's decisions about whether to continue investment in a research and development (R&D) project (R&D progress...