This paper presents a choice model based on a model for the behavior of brain cells that is based on neurological findings. The paper shows that it is possible to define choice as the result of a series of interconnected cellular processes, instead of framing the problem from the point of view...

In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to a common currency. The present commentary introduces...

Financial decisions are among the most important life-shaping decisions that people make. We review facts about financial decisions and what cognitive and neural processes influence them. Because of cognitive constraints and a low average level of financial literacy, many household decisions...

Jeden Tag treffen Manager hunderte von Entscheidungen: die meisten davon in der Annahme, diese seien rational fundiert. Doch ein Großteil unserer Wahrnehmung ist implizit. So verwundert es nicht, dass auch der größte Teil unserer Entscheidungen in Wahrheit unbewusst abläuft. Implizite...