Re-enchantment taps well into the current zeitgeist: The rising focus on emotions and post-material values also in organizational context. Enchantment is deeply tied to socially generated emotions. Our aim is to develop the concept of copassion, referring to the process of responding to the...

More and more firms answer to the need to offer policies and directions that help managers to approach the problems of marketing ethics. Business ethics represent reaction against immoral practices with negative effects in society, but also an awareness of the observance necessity of moral rules...