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~subject:"Entscheidungstheorie"
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Entscheidungstheorie
Consumer behaviour
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Pham, Michel T.
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Chang, Hannah H.
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Faraji-Rad, Ali
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Uncertainty increases the reliance on affect in decisions
Faraji-Rad, Ali
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011763701
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Affective boundaries of scope insensitivity
Chang, Hannah H.
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 403-428
Persistent link: https://www.econbiz.de/10011900567
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