Saíz, Patricio (ed.); Castro Balaguer, Rafael (ed.) - 2022
Rafael Castro --Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe /Carlo Marco Belfanti … company Longines, 1880-2010 /Pierre-Yves Donzé --Making Italian fashion global: Brand building and management at Gruppo … Finanziario Tessile (1950s-1990s) /Elisabetta Merlo and Mario Perugini --Brand image, cultural association and marketing: 'New …