Technology now dominates our forms of social interaction and this has implications for social cohesion. Researchers debate the definition and content of social cohesion but our contention is that technological innovation renders this debate redundant because the social and technological...

The promotion strategy is key to positioning the brand in the market, informing people about the services offered by the company, and how they can benefit by choosing a brand. But because so many brands offer such services, promotion methods can be crucial for many potential customers. The...

Nonprofit organizations (NPOs) play a central role in many economies in the form of private entities discharging a public purpose. Strengthening the fundraising capabilities of NPOs can have a large impact on their survival and effective functioning. NPOs typically elicit financial contributions...

For the so-called Nouveau Riche from China it has become the latest fashion to own a vineyard in France. The case study is about Sino-Vinterns SE catering for the needs of upcoming Chinese Billionaires who want to produce their own wine in France

Under the store-within-a-store arrangement, retailers essentially rent out their retail space to manufacturers and give them complete autonomy over retail decisions like pricing and in-store service. This intriguing retailing format, also known as vendor shops, boutiques or manufacturer-managed...

Although effective appeals for donors are essential for blood donation services, few studies have investigated which appeals work best, particularly for repeat donors. We address this research gap by proposing and testing a strategy that incorporates information on the use of the past donation...