Ubiquitous Information and Communication technologies use has driven E-commerce growth at a rapid pace for the last many years. It has expanded at double the rate of physical retailers for the last decade. SMEs despite being crucial to world economies owing to their flexibility and...

Introduction: the charity trap -- Business first: the roots of prosperity in the modern world -- Business last: the roots of failure in poverty aid -- Strong medicine: the Marshall plan as a business model -- Chase the devil: details for a Marshall model -- Conclusion: make it your business