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Multinational companies in low-income markets : an analysis of social embeddedness in Southeast Asia

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Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia

Badry, Dina - 2009

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of...