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~subject:"Entwicklungsländer"
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Entwicklungsländer
India
57
Indien
51
Consumer behaviour
25
Konsumentenverhalten
24
Relationship marketing
19
Beziehungsmarketing
18
Emerging economies
17
Schwellenländer
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Verkaufspersonal
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15
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15
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15
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12
Corporate social responsibility
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11
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10
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7
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Globalisierung
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7
Regional cluster
7
Regionales Cluster
7
Unternehmenserfolg
7
Armut
6
Business start-up
6
Innovation
6
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6
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English
14
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Singh, Ramendra
14
Chakrabarti, Ronika
3
Mason, Katy
3
Jaikumar, Saravana
2
Bakshi, Madhupa
1
Bonilla, Celia M.
1
Chatterjee, Ravi
1
Dash, Rupanwita
1
Dwivedi, Prabhat
1
Gupta, Vaibhav
1
Maity, Moutusy
1
Mishra, Prashant
1
Mishra, Ria
1
Mukherjee, Avinandan
1
Pornpitakpan, Chanthika
1
Ranjan, Kumar Rakesh
1
Rohit, Sudeep
1
Shukla, Yupal
1
Sy-Changco, Joseph A.
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Wani, Tahir A.
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Marketing theory
3
Journal of global marketing
2
Asia Pacific journal of marketing and logistics
1
Decision
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business ethics : JOBE
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
14
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1
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
2
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
3
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
4
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
5
Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy
;
Singh, Ramendra
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
Saved in:
6
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
7
Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal
;
Singh, Ramendra
;
Dwivedi, Prabhat
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
Saved in:
8
Corporate social responsibility : linking bottom of the pyramid to market development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011393256
Saved in:
9
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
10
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
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