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~subject:"Entwicklungsländer"
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Entwicklungsländer
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Gelb, Betsy D.
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Yujuico, Emmanuel
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Business horizons
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California management review
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Better marketing to developing countries : why and how
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
Business horizons
53
(
2010
)
5
,
pp. 501-509
Persistent link: https://www.econbiz.de/10008655733
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Marketing technological innovation to LDCs : lessons from one laptop per child
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
California management review
53
(
2010/11
)
2
,
pp. 50-68
Persistent link: https://www.econbiz.de/10008934633
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