To operate effectively in global markets, marketing managers need to understand that consumer response to globalization may be more complex than is commonly assumed. We examine a proposed conceptual framework to describe consumers' responses to globalization through a cross-national survey on...

After the shipping industry it is now the turn of international civil aviation to be increasingly drawn into the North-South conflicts and controversies. The developing countries stated clearly at several conferences in the past year that they consider themselves internationally disadvantaged in...