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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri - In: International business and economics research journal 11 (2012) 6, pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
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National culture and earnings management in developed and emerging countries
Jr. Viana, Dante Baiardo Cavalcante; Lourenço, Isabel Costa - In: Journal of accounting in emerging economies : JAEE 12 (2022) 1, pp. 150-186
Persistent link: https://www.econbiz.de/10012797483
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How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR
Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485
Persistent link: https://www.econbiz.de/10014552883
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex; Hemais, Marcus - In: Marketing theory 17 (2017) 3, pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries
Daouda, Falylath Babah; Ingenbleek, Paulus Theodorus Maria - In: Journal of public policy & marketing 38 (2019) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10012534192
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697