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Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality
Varman, Rohit; Skålén, Per; Belk, Russell W. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10009565311
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Kafkaesque institutions at the base of the pyramid
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1619-1646
Persistent link: https://www.econbiz.de/10011608056
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
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Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428