In recent years, the segment of the world's poor has moved into the focus of business and academia. This trend was accelerated by stagnation tendencies in the industrialized world together with comparatively high growth rates in developing countries. Under the headline Base of the Pyramid,...

The first United Nations Millennium Development Goal calls for a distinct reduction of worldwide poverty. It is now widely accepted that the private sector is a crucial partner in achieving this ambitious target. Building on this insight, the ‘Bottom of the Pyramid' concept provides a...

Grundlegung -- Terminologische und konzeptionelle Grundlagen -- Vertiefung des Modells nachhaltiger Austauschrelationen -- Multinationale Unternehmen an der BoP: Reflexionen im Lichte von Corporate Citizenship -- Empirische Relevanz der behandelten Konzepte an der BoP -- Konklusion und Ausblick.

Dignity as a central aspect of human existence can be subdivided into certain fundamental rights. When approaching the ‘Base of the Pyramid’ (i.e. the segment of the world’s poor), preserving only a minimum level of these rights already proves to be difficult. Corporate responsibility is...