Urban sprawl in the U.S. has substantially increased the area of maintained residential landscapes. While there are social and economic benefits associated with well-maintained residential lawns, improper landscaping practices, such as excessive irrigation and fertilization may result in adverse...

Although there is growing public awareness and concern about environmental issues, incentive mechanisms leading individuals to engage in pro-environmental behaviors remain less investigated. This article examines the impact of bottle deposit laws, municipal recycling programs, and the ease of...

A choice experiment with real products was used to investigate consumer willingness to pay (WTP) for several low-input attributes of turfgrasses. The choice scenarios consisted of turfgrass plots, which varied in aesthetic quality characteristics and were labeled with differing levels of...

Incentive compatible auction experiments, often referred to as homegrown value auctions, have become a popular tool for exploring how controversial product attributes and knowledge of these attributes affect consumer willingness to pay. A common observation in these experiments is a prevalence...

This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...