Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities has evolved along with the interests and buying motivations of consumers, especially in the food sector. An increasing number of food companies are creating loyal customers by...

Public investment in farmland-based conservation, such as the Conservation Reserve and Wetlands Reserve Programs (CRP and WRP, respectively), have improved the environmental state of many lands. In this study, we posit that CRP and WRP may contribute to a new farm income stream based on the...