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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Investigating moral links between religiosity, altruism, and green consumption
Davari, Arezoo
;
Iyer, Pramod
;
Strutton, David
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 385-414
Persistent link: https://www.econbiz.de/10011783978
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