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Millennials green consumption behavior and its linkage to firms marketing competitiveness : findings from select study in Uttarakhand
Jain, Vijay Kumar
;
Gupta, Anu
;
Verma, Hemraj
- In:
International journal of global business and …
15
(
2020
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10012418081
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Modelling drivers of millennials' green consumption behaviour : an interpretive structural modelling approach
Gupta, Anu
;
Verma, Hemraj
;
Jain, Vijay Kumar
;
Kumar, Pankaj
- In:
International journal of economics and business …
24
(
2022
)
1/2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10014308738
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