Today's global business environments drive companies to be more technology dependent, and to remain competitive, firms need to introduce or adopt a new technology to business. In order to achieve a successful integration with maximum return on investment, companies need a systematic approach...

The role of customers in green supply chain management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the supply chain (SC). An empirical research approach has been used to collect...