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Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific communication characteristics: safety, medical care,...
Persistent link: https://www.econbiz.de/10013170347
Objective - This study aims to find out (1) how the e-commerce utilization model before and during the pandemic, (2) the influence of the level of education on the tendency to use e-commerce (3) the marketing media used before and after the COVID-19 pandemic, and ( 4) the average income of MSME...
Persistent link: https://www.econbiz.de/10013238775
In the early stages of the COVID-19 pandemic, masks and alcohol sanitizer were hoarded and resold in online markets. In Japan, restrictions were imposed on such resale. In this paper, we examine the effects of the resale regulations on the behavior of economic agents and changes in their...
Persistent link: https://www.econbiz.de/10013210811
As households reduce discretionary spending in response to the COVID-19 pandemic, concerns are high that a resulting fall in aggregate demand can lead to a lasting recession post-COVID-19. Consequently, policies aimed at stimulating consumer spending are of key interest to governments working to...
Persistent link: https://www.econbiz.de/10012264675
While standard demand factors perform well in predicting historical trade patterns, they fail conspicuously in 2020, when pandemic-specific factors played a key role above and beyond demand. Prediction errors from a multilateral import demand model in 2020 vary systematically with the health...
Persistent link: https://www.econbiz.de/10014081240
This research investigates if consumers were less price sensitive to life necessities during the COVID-19 pandemic via a demand modeling system. Consumers' price sensitivity was explicitly quantified by the price elasticity of demand. Consumer behavior in nine categories of products considered...
Persistent link: https://www.econbiz.de/10013297504
Using administrative universal firm registration data as well as primary offline and online surveys of small businesses in China, we examine (i) whether digitization helps Small and Medium Enterprises (SMEs) better cope with the COVID-19 pandemic, and (ii) whether the pandemic has spurred...
Persistent link: https://www.econbiz.de/10013307966
The aim of this article is to highlight the positive return of the digital transformation of the cultural economy and the book industry to confront the effects of the Covid-19 pandemic on the Algerian economy in general and the book trade in particular, that digitization in Algeria was one of...
Persistent link: https://www.econbiz.de/10014360271
Vaccinations, lockdowns and testing strategies are three potential elements of an effective anti-coronavirus, and in particular Covid-19, health policy. The following analysis considers - within a simple model - the potentially crucial role of a Corona testing approach in combination with a...
Persistent link: https://www.econbiz.de/10014501547
This paper studies the formation of human capital and its transmission across generations when premature adult mortality is a salient feature of the demographic landscape, either permanently or in the form of a long-period wave that follows the outbreak of an epidemic. We establish several...
Persistent link: https://www.econbiz.de/10003459200