family businesses are responding and adapting to the Covid-19 crisis. Research Design & Methods: The research method is based … and private life, including the business sector. While almost every firm has been affected by the pandemic crisis, small … businesses, dominated by family businesses, are particularly vulnerable to it. Our findings show that the Covid-19 crisis affects …

The outbreak of coronavirus disease (COVID-19) has severely affected the global and Pakistani economy. Major victims of … survive through the crisis. We adopted an exploratory methodology with comprehensively reviewing the available literature … not be sufficient to help MSMEs go through the ongoing crisis, these measures will help them weather the storm. …

impact of the COVID-19 crisis. We test six strategies (namely, entrepreneurial, market penetration, market development … lead to performance during the current pandemic crisis. Research Design & Methods: This is a quantitative study that uses … three market conditions; namely, non-crisis, the initial phase of the crisis, and the advanced phase of the crisis. The …