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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Who should you market to in a crisis? : examining plog's model during the COVID-19 pandemic
Litvin, Stephen W.
;
Guttentag, Daniel
;
Smith, Wayne W.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 981-989
Persistent link: https://www.econbiz.de/10013258943
Saved in:
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Revisiting and extending : "who should you market to in a crisis? : examining plog’s model during the COVID-19 pandemic"
Litvin, Stephen W.
;
Guttentag, Daniel
;
Smith, Wayne W.
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1304-1309
Persistent link: https://www.econbiz.de/10014582452
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