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Persistent link: https://www.econbiz.de/10014451834
Purpose – This study aims to, first, propose a valid and reliable scale to document the COVID-19 Pandemic Shopping Experience (CPSE) and, second, determine the impact of its variables on the postpurchase shopping experience (PPSE).Design/methodology/approach – For scale development,...
Persistent link: https://www.econbiz.de/10014260129
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