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Purpose: The purpose of this paper is to reveal the impact of strategic competitive innovation types on the financial performance of SMEs during a very critical period: the COVID-19 pandemic. Four strategic competitive innovation types are considered in this study: marketing innovation,...
Persistent link: https://www.econbiz.de/10013216737
Purpose: The purpose of this paper is to reveal the impact of dynamic managerial innovative capabilities on the competitive advantage (CA), financial performance (FP) and non-financial performance (NFP) of the health-care sector during the very turbulent COVID-19 pandemic period. The focus is on...
Persistent link: https://www.econbiz.de/10013214148
Persistent link: https://www.econbiz.de/10013429380
This study compares the sustainability and innovation strategies implemented by SMEs in developed and developing countries during the COVID-19 pandemic. This research explores the impact of different innovation strategies on the profitability of SMEs to reveal the best innovation strategy that...
Persistent link: https://www.econbiz.de/10013305585