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~subject:"Erfolgsfaktor"
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Erfolgsfaktor
Consumer behaviour
113
Konsumentenverhalten
110
Theorie
86
Theory
86
Deutschland
83
Germany
82
Advertising effects
57
Werbewirkung
57
Advertising
31
Innovation
29
Marktforschung
28
Marketing management
27
Marketingmanagement
27
Werbung
27
Market research
26
Brand image
23
Markenimage
23
Marketing
23
Beziehungsmarketing
20
Präferenztheorie
20
Relationship marketing
20
Theory of preferences
20
Lieferantenmanagement
18
Supplier relationship management
18
Estimation
17
Schätzung
17
Conjoint-Analyse
16
Brand management
14
Conjoint analysis
14
Experiment
14
Markenführung
14
Wissensmanagement
14
Brand
13
Forschungskooperation
13
Markenartikel
13
Research collaboration
13
Innovation diffusion
12
Innovationsdiffusion
12
Innovationsmanagement
12
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Graue Literatur
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English
8
German
4
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Helm, Roland
11
Mauroner, Oliver
5
Meckl, Reinhard
2
Pöhlmann, Kendra
2
Sodeik, Nicole
2
Auburger, J.
1
Gierl, Heribert
1
Gleißner, Werner
1
Hüttl-Maack, Verena
1
Kreiter, Susanne
1
Peter, Alfred
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Poehlmann, K.
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
International journal of entrepreneurship and innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business economics : JBE
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
Reihe: Marketing : MAR
1
Review of managerial science
1
Review of managerial science : RMS
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
12
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1
Internationale Markteintrittsstrategien : Einflußfaktoren auf die Wahl der optimalen Form des Markteintritts in Exportmärkte
Helm, Roland
-
1997
Persistent link: https://www.econbiz.de/10000620082
Saved in:
2
Export market entry strategy and success : conceptual framework and empirical examination
Helm, Roland
-
2004
Persistent link: https://www.econbiz.de/10001975697
Saved in:
3
Systematisierung der Erfolgsfaktoren von Wissensmanagement auf Basis der bisherigen empirischen Forschung
Helm, Roland
;
Meckl, Reinhard
;
Sodeik, Nicole
- In:
Journal of business economics : JBE
77
(
2007
)
2
,
pp. 211-241
Persistent link: https://www.econbiz.de/10003417597
Saved in:
4
Determinants of spin-offs' long term success : a causal model
Helm, Roland
;
Mauroner, Oliver
-
2008
Persistent link: https://www.econbiz.de/10003677747
Saved in:
5
Measurement of competitive advantages and market attractiveness for strategic controlling
Gleißner, Werner
;
Helm, Roland
;
Kreiter, Susanne
- In:
Journal of management control : Zeitschrift für …
24
(
2013
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10009771722
Saved in:
6
New firms from research-based spin-offs
Helm, Roland
;
Mauroner, Oliver
-
2005
Persistent link: https://www.econbiz.de/10002995922
Saved in:
7
Wissensmanagement : ein Überblick zum Stand der empirischen Forschung
Helm, Roland
;
Meckl, Reinhard
;
Sodeik, Nicole
-
2005
Persistent link: https://www.econbiz.de/10002670166
Saved in:
8
Erfolgsfaktoren von Joint Ventures : Ergebnisse der bisherigen empirischen Forschung und deren qualitative Prüfung
Helm, Roland
;
Peter, Alfred
- In:
Zeitschrift für Planung : ZP
10
(
1999
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10001373747
Saved in:
9
Corporate spin-offs’ success factors : management lessons from a comparative empirical analysis with research-based spin-offs
Poehlmann, K.
;
Helm, Roland
;
Mauroner, Oliver
;
Auburger, J.
- In:
Review of managerial science : RMS
15
(
2021
)
6
,
pp. 1767-1796
Persistent link: https://www.econbiz.de/10012619922
Saved in:
10
Gazelles versus Mice : understanding their characteristics and the specifics of growth as a performance measure for research-based spin-offs
Helm, Roland
;
Mauroner, Oliver
;
Pöhlmann, Kendra
- In:
International journal of entrepreneurship and …
21
(
2017
)
4/5
,
pp. 343-365
Persistent link: https://www.econbiz.de/10011865700
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